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Bubble Tea 101

Bubble tea is a refreshing flavoured tea-based beverage, with tapioca pearls at the bottom. The drink and the tapioca is consumed using a fat straw. The tea can come in both milk- and fruit-based versions, and can be consumed both hot and cold. Bubbleology™’s bubble tea comes in a variety of flavours, is fully customisable and is differentiated from the standard bubble tea through its innovative offering including delicious coffee varieties, light version and soya alternatives.

Although Bubble Tea has been historically consumed by mainly Asian consumers, Bubbleology™, through its menu offering and brand proposition, has turned the traditional concept of Bubble Tea on its head and has popularised the drink with the mainstream consumer.

Anatomy of a Bubbleology